Privacy Policy

The Life of Sharks (“us”, “we”, or “our”) operates (“the Site”). This page outlines our policies regarding the collection, use and disclosure of Personal Information we receive from users of the Site.

 By using the Site, you agree to the collection and use of information in accordance with this policy.

1. What type of data do we collect?

 We collect personal data, such as your name, postal addresses, email address, phone number, purchase history and browsing behaviour. We collect and store this data whenever you place an order with us or submit your data to us, either via a contact form or by signing up to our mailing list.

As you browse our site, we also collect data about how you interact with our website, what search terms you use and which products you look at. This data includes using your IP address to determine your location.

Our website uses cookies, which are data files that are placed on your device or computer to improve your experience of using the site.

2. How we use your data

 We use your personal information to fulfil orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Your personal data also allows us to:

– Communicate with you

– Screen our orders for potential risk or fraud

– Provide you with information or advertising relating to our products or service. (we will only ever contact you in this way if have you have given explicit consent for us to do so by signing up for our mailing list.)

 We use your IP address to help us screen for potential risk and fraud, as well as display appropriate tax rates on our product pages. We also use other device data to improve your experience of using our website.

3. Disclosure

 We are very careful about how we use your data: we will never share or sell your personal data to other businesses. The only exceptions are third-party partners named on this page. These are trusted partners that allow us to deliver a better shopping experience, and data is only shared with them to enable that.

4. Our trusted partners

 Our trusted partners each have their own privacy policies and terms and conditions. Monty’s Guitars has no control over these, and they may change over time. We will endeavour to monitor any such changes. If we deem one of our trusted partner’s privacy policy’s to be insufficient to secure your data, we will terminate our contract with them.

 Our partners are listed below:

 Shopify– Shopify is the platform that our website is built on. Your personal information is shared with Shopify to allow us to process any orders you place on the site. In addition, Shopify processes your device data, providing us with site analytics and improving your experience of using the site. Shopify also uses your data to analyse every transaction you make on the site for potential fraud.

 Royal Mail – We use Royal Mail and Parcelforce to ship your orders to you. We will send them the details required to do, including your Name, Address, Phone Number and Email Address.

5. Opting out of marketing

 We will never send you marketing emails unless have given your explicit consent for us to do so, normally by signing up to our mailing list. You can withdraw this consent at any time, either by clicking the ‘unsubscribe’ link at the bottom of every marketing email, or by contacting us directly.

6. Commitment to Data Security

 We consider any data that you provide us with to be private. We keep all your data secure and accessible only to employees and contractors. Any contractors who can access your data are trusted partners who have agreed to keep it secure. This commitment is recorded in the privacy policies of each of these contractors. As stated above, if we feel that a trusted partner’s commitment to privacy is insufficient to secure your data, we will terminate our contract with them.

8. Your Rights

 You have a lot of rights relating to your personal information:

  • The right to be informed about how your personal information is being used (like this notice!)
  • The right to access the personal information we hold about you
  • The right to request the correction of inaccurate personal information we hold about you (although you can probably do most of this through My Account
  • The right to request that we delete your data, or stop processing it or collecting it, in some circumstances
  • The right to stop direct marketing messages, which you can do through My Account, and to withdraw consent for other consent-based processing at any time
  • The right to request that we transfer or port elements of your data either to you or another service provider
  • The right to complain to your data protection regulator — in the UK, the Information Commissioner’s Office

9. Changes 

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. The date of the most recent amendment to this policy will always be displayed at the top of this page. Any changes that materially or significantly affect the way in which we use your data will be outlined below:

10. Contact

If you have any questions about our privacy policy or want to exercise any of the rights laid out above, you can contact us